Sethi Couture

The Sethi Couture jewelry line from San Francisco-based designer Pratima Sethi, is an intricate mix of an old world charm, yet contemporary glamour. Each Sethi Couture design is purposefully imagined with the intention of elevating everyday life, while embodying heirloom quality that can be cherished and passed down for generations to come.

Sethi Couture is designed using natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts. Elegant jewels are created with lively hues and unexpected cuts. Our signature style depicts an old world charm, yet contemporary glamour, evoking a rich history and timelessness.  Set upon the backdrop of 18kt gold, the captivating pieces transcend time, place, and occasion.

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